Success Metrics

Accomplishing objectives with measurable data insights.

Operations KPI Dashboard | Email Automation | Media Audit Metrics

Situation

Data was reported ad-hoc upon request within e-mail communication only. Data was not representative of applicable business units nor made available to all units.

Objective

Create a succinct solution to collect, analyze, and reflect data across five departments and seven data sources.

Action

Created one excel dashboard, with an accompanying written report, that reflected data across all customer touchpoints from marketing spend to a final product purchase.

Result

Increased marketing spend visibility. Discovered seasonality purchasing trends.

Situation

Batch send emails to 100,000+ clientele of registered nurses.

Objective

Create an easy to implement and report solution to replace current clunky, frustrating and difficult to understand operating procedures.

Action

Migrated email practices in Salesforce Pardot allowing for action-automated campaigns to include custom email content and timing.

Result

100% increase in campaign conversion rates, increased from 600 to 1,200. 100% increase in touch point volume with equal up-front resource commitment, compared to previous processes.

Situation

No singular media comparison metric to analyze spending across mediums and no knowledge of audience brand awareness.

Objective

Generate succinct easy to digest documentation to explain agency actions to internal stakeholders and validate agency spending.

Action

Chose the cost per thousand (CPM) as the unifying metric across all media platforms. This solution provided easy to understand increments, compared to broadcast media, and established a scalable solution as media continued to digitize.

Result

Creation of the annual Wawanesa Media Audit report supplemented with newly implemented bi-annual Brand Awareness surveys in order to provide an omnichannel representation of path-to-purchase efficacy drivers.